The Dallas Stars revealed their Winter Classic jersey (or sweater, if that floats your boat) yesterday, and man, do they look good. And while most people only care about the design itself, the story behind the design is rather intriguing.
The Stars organization created a five-person committee to oversee the creation of the new jersey, which was designed by Adidas. The committee had several key requests they wanted check-marked, but at the top of the list was to tie the design to Dallas specifically:
“Our primary goal, the one that we gave to Adidas and the NHL from the outset was: We want a classic hockey look that is uniquely tied to Dallas,” Stars senior vice president of marketing Dan Stuchal said. “That was the mantra we gave them.”
That led to the imitation of the old Dallas Texans logo, the city’s first professional hockey team, for the Stars’ primary logo. It also meant that the Stars wanted to stay away from callbacks to their franchise history as the Minnesota North Stars:
“Using the brand has been something that we’ve really tried to get away from,” Stars president Brad Alberts said. “We’re really trying to focus on what is our Dallas history, because that’s what our fans know and are used to. So we’ve really steered away from promoting and showcasing Minnesota North Stars brand, yet still honoring the history.”
You can read more from Matthew DeFranks here.
Here’s an additional look behind the Stars’ jersey design, as well as a peak behind the Nashville Predators’:
How did the Stars incorporate history with style in their 2020 Winter Classic jersey? @seanshapiro takes you through the process (with an assist from @AdamVingan, who does the same for the Predators).https://t.co/eersk5VzkK— The Athletic Dallas (@TheAthleticDFW) November 6, 2019
Daryl Reaugh and Mike Heika talk about the new threads and more in their latest podcast:
The Stars have been rolling recently, and Ben Bishop is a big reason why:
Around the League
‘Twas a quiet Wednesday in the NHL, with only two games played:
- Remember when Dallas lost to the Detroit Red Wings? Yeaaaaah, the Red Wings just dropped to 4-12-1 after a 5-1 thrashing by the New York Rangers. [Blueshirt Banter]
- The St. Louis Blues similarly steamrolled the Edmonton Oilers, winning their sixth straight to the tune of 5-2. [Copper and Blue]
Speaking of the Predators, they’ve been scoring a lot this season, which is very scary:
The Nashville Predators are no longer just the team with an incredible rear end. They have the depth up front to be among the best, and the stats show this year.https://t.co/sncrDEDECa— The Hockey News (@TheHockeyNews) November 7, 2019
Look, we can all agree that the Ken Linseman is a must-have, right?
Doesn’t this just warm your heart?