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Dallas Stars Daily Links: Behind the Design

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Read all about the planning and prep work that went into creating the Stars’ Winter Classic jersey. Plus, Ben Bishop’s improved play as of late, the Nashville Predators have become a scoring machine, and more.

The Dallas Stars revealed their Winter Classic jersey (or sweater, if that floats your boat) yesterday, and man, do they look good. And while most people only care about the design itself, the story behind the design is rather intriguing.

The Stars organization created a five-person committee to oversee the creation of the new jersey, which was designed by Adidas. The committee had several key requests they wanted check-marked, but at the top of the list was to tie the design to Dallas specifically:

“Our primary goal, the one that we gave to Adidas and the NHL from the outset was: We want a classic hockey look that is uniquely tied to Dallas,” Stars senior vice president of marketing Dan Stuchal said. “That was the mantra we gave them.”

That led to the imitation of the old Dallas Texans logo, the city’s first professional hockey team, for the Stars’ primary logo. It also meant that the Stars wanted to stay away from callbacks to their franchise history as the Minnesota North Stars:

“Using the brand has been something that we’ve really tried to get away from,” Stars president Brad Alberts said. “We’re really trying to focus on what is our Dallas history, because that’s what our fans know and are used to. So we’ve really steered away from promoting and showcasing Minnesota North Stars brand, yet still honoring the history.”

You can read more from Matthew DeFranks here.


Stars Stories

Here’s an additional look behind the Stars’ jersey design, as well as a peak behind the Nashville Predators’:

Daryl Reaugh and Mike Heika talk about the new threads and more in their latest podcast:

The Stars have been rolling recently, and Ben Bishop is a big reason why:


Around the League

‘Twas a quiet Wednesday in the NHL, with only two games played:

Speaking of the Predators, they’ve been scoring a lot this season, which is very scary:

Look, we can all agree that the Ken Linseman is a must-have, right?

At least the Chicago Blackhawks have three Stanley Cups to reminisce about?


Finally...

Doesn’t this just warm your heart?