On January 1, 2020, the Dallas Stars will become the first hockey market in a “non-traditional” city to host the NHL’s marquee event, the Winter Classic. The tilt, which will take place at the Cotton Bowl, will feature the Stars and the Nashville Predators.
They say everything is bigger in Texas, so you would imagine that the Winter Classic would get the Texas treatment too. Nevermind the fact that it’s a divisional game and the both teams will be hungry for points. Dallas will be looking to showcase their city and their fans as all eyes in Texas — and hockey — are upon them.
Dallas released a teaser video today which could offer a sneak peek of the Winter Classic jersey design.
If this is, indeed, an early look at the colors and design of their Winter Classic look, I’d say Dallas did a great job of harkening back to the Dallas Texans days while keeping it in line with the modern color scheme. The fact that it has a Texas logo, something that has been on their pants and in shoulder patches since the team re-branded years ago, helps keep this connected to their current history.
Not to mention, Texans are absolute suckers for buying things with the state shape on them. There’s probably no citizens prouder to display their state than those residing in the Lone Star state.
The move to release the teaser today came after the Predators released their design to the public. They accidentally unfurled a banner in downtown Nashville early, so the image got online about two hours before they intended it to. If you can’t stop the leaks, maybe being the one to do it is the right media strategy in this day and age.