We've received an overwhelming response to the brand new Defending Big D Store, with shirt sales far exceeding expectations.** What I love most about the success of the store is the fact that nearly every design in the store was created by the readers of our site. It truly is a statement to how great this community has become and we love seeing the shirts at games and out and around Dallas as well.
A couple of announcements in regards to the store, however, as we move forward into the New Year.
First, we have been partnered with Dallas Cowshirts in building and hosting the store. Because of the size of the DBD-related inventory, we decided to move our store to its own dedicated site. You can now find all of our designs at defendingbigd.spreadshirt.com, a store exclusively featuring the DBD merchandise.
Follow the jump for more information on the store, as well as a tease of our newest design!
We've recently added the Nystache shirt, which was a surprise hit just before the holidays. Even Nystrom's family got into the act, wearing the shirt to the game against the Islanders.
The WonderBomb shirt has far and away been our most popular, and we've added a couple of options. Now, you can purchase the shirt in American Apparel, with several other options available as well. Sheldon Souray's girlfriend, Kelly Kelly, modeled the shirt last night on Twitter after receiving it as a gift for Christmas!
As promised, we're also working on a new design for the store for Brenden Morrow. Here's a tease of the current prototype:
Let us know what you think! We're also working on a "Risky Biz-ness" shirt, so look out for that design as well.
** Full disclosure: DBD receives zero income or profit from the store.