Apparently Rabbit Hole Brewing, a new microbrewery out of Justin, TX is getting their start with some decent marketing. Their first beer release, a german style Kolsch, will be called Mike Modano 561. "561" named after Modano's record NHL goals for an American skater.
Launch Party for the brew - November 15 at Oak Street Drafthouse & Cocktail Parlor in Denton, TX
Rabbit Hole Brewing Link
More info about the brewers and the beer in "561" Article @ PegasusNews Link