Dallas Stars to Reveal New Jerseys & Logo at Franchise Rebranding Event Tonight

The Dallas Stars new identity will be revealed tonight at an exclusive "rebranding event" in downtown Dallas.

The day that Dallas Stars fans have been waiting for has finally arrived.

For the past few years, starting almost as soon as Tom Gaglardi's purchase of the franchise was complete, fans have looked ahead to the new jerseys and colors the team would adopt. Ever since 2007 the team has has owned two of the more uninspiring jerseys in hockey, going to a simple black and white design that muted what had made the Stars brand so great for so many years.

While some certainly grew to love the Stars jerseys -- personally, I really loved the white jersey with the Stars logo across the chest instead of "DALLAS" -- it was clear that something new was needed. Fans were hungry to return to a jersey that featured the color fans most associate with and from everything that we can tell, the Stars are ready to unveil new jerseys that are almost exclusively green.

Tonight, the Dallas Stars will reveal a new logo and new road and home jerseys during an exclusive "rebranding event" to be held in downtown Dallas. The event is set to kick off at 6 p.m. local.

"Since Tom Gaglardi took over as owner, we have been working diligently on a rebrand that is classic, simple and true-to-hockey," said Stars VP and CEO Jim Lites. "This event will showcase the results of that process to our loyal fans and will also provide us with an opportunity to announce several new developments about the future of our franchise."

While the new logo was accidentally leaked a few weeks back, just what the new jerseys will look like is still a mystery. We've received hints, such as a classic and "timeless" design that the Stars hope will last for a very long time moving forward, but the end result has only been seen by a very select few.

As Mr. Lites mentioned, the Stars will also be making a few announcements related to the future of the team itself.

We'll be bringing you live coverage of the event tonight, featuring a live discussion thread here on Defending Big D as well as instant reports on the jersey reveal and any of the announcements that are set to be made. This is an exciting time for the franchise and the beginning of what is truly a fresh start for the team; new jerseys, a new logo and new identity to go along with a new general manager and a new head coach.

Be sure to check in with DBD tonight starting at 5:30 for exclusive and detailed coverage of tonight's event!

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