FanPost

Rebranding Thoughts

Okay, when I heard Tom Gaglardi promise new uniforms I was happy, thrilled, ecstatic... you get the idea. I think most people agree the current black and white jerseys are horribly plain. Even worse, it was incredibly ridiculous to use the DALLAS word mark as the crest. The front of hockey jerseys are supposed to be adorned with a graphic logo, not plain lettering reminding everyone which city a certain hockey team plays in. Honestly, did they think we didn't know or might forget?

However, since Mike Heika started reporting rumors of a complete rebranding I have been concerned. For the life of me I cannot figure out why anyone feels that the Stars need to abandon the colors and logo they have had for the past 20 years. I called for a return to a predominantly green uniform and putting the team logo on the front of the jersey where it belongs, but I never dreamed anyone would think of drastically changing the shade of green or the logo that I have literally grown up with. (Note: I am fine with slightly lightening the green to help its TV appearance). To me it is equivalent to Jerry Jones deciding to abandon the classic blue star helmet logo. Also, dropping the gold from the uniform seems like abandoning part of the franchise's history. Going all the way back to 1967 the Stars have always had some shade of yellow or gold on the uniform, but if this "leak" is accurate that has come to an end.

So... what are your thoughts about why Gaglardi thinks this kind of change is necessary? Is it just change for the sake of change?

This is a user-created FanPost and does not necessarily reflect the views of SB Nation or Defending Big D. FanPost opinions are valued expressions of opinion by passionate and knowledgeable hockey and Dallas Stars fans.

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