Dallas Stars Have Cheapest Average Ticket in NHL Two Years Running

DALLAS, TX - OCTOBER 27: A general view of American Airlines Center before a game between the Los Angeles Kings and the Dallas Stars on October 27, 2011 in Dallas, Texas. (Photo by Ronald Martinez/Getty Images)

Team Marketing releases a "Fan Cost Index" for the major sports leagues in the United States ever year, NHL included, and this year, as last year, the Dallas Stars come in as the cheapest hockey experience in the league at #30 (PDF).

I know Erin already mentioned this in the links post this morning but we felt it needed it's own space considering how often people say that it is too expensive to see a Dallas Stars game. The ranking is based on a "fan cost index" of their own invention that takes into account how much it would cost to bring a family of four to a hockey game, park, and stuff their faces full of hot dogs and beer, buy two hats and programs.

The Stars have the lowest "Fan Cost Index" this year and the cheapest average ticket at $29.78. In reality these days, during the week, for a "non-premium" game, you can buy a ticket for $17 to get in the door. Then you could, shall we say, accidentally sit somewhere else. Anywhere else that you want, really. Not that we endorse such behavior.

The average ticket in the NHL is up 4.8% this year, though the Ducks (-%16.8), Devils (-%9.8), and Islanders (-%9.1) did drop their prices.

Their calculated cost of beer at the American Airlines Center stayed a constant $6.00 on average for 16oz. (Brad's beer tip: Do not buy beer from the terrace level taps. Buy bottles from vendors or cans from Motley's Pub. The tap lines up there have been crossed and messed with and taste worse every year.)

The Stars were 24th in average ticket price two seasons ago and dropped to last in 2010-2011. Here are the .PDF's from the last several years to compare:

2008-2009
2009-2010
2010-2011
2011-2012

Somehow the Florida Panthers remain in the top half of this list, and actually raised their ticket prices this year. The Winnipeg Jets ticket increase is listed at %125 over what Atlanta Thrasher prices were last season, and puts them instantly into the number three spot.

Please note that the average ticket cost does not include "premium" seating, which we assume is all platinum level and suite tickets.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Defending Big D

You must be a member of Defending Big D to participate.

We have our own Community Guidelines at Defending Big D. You should read them.

Join Defending Big D

You must be a member of Defending Big D to participate.

We have our own Community Guidelines at Defending Big D. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9355_tracker