The Joe Nieuwendyk Plan
[Note: Thoughts with Brad, as he's spent the past few days caring for his daughter, who is sick. While he gets some rest, here's a guest post by yours truly. Don't get used to it.]
A little over a year ago, Tom Hicks made a decision.
No one knew what was coming and unlike most other times when a general manager is replaced, there was no warning and no rumors of a sudden change in the front office. No one knew this was coming, since Tom Hicks did this all by himself. The Dallas Stars had missed the playoffs, despite what seemed to have been a loaded roster at the time, as injuries took their toll on a team that had nothing but overwhelming pressure on their collective backs after going to the Western Conference finals in 2008.
Perhaps Hicks panicked a little. There was some thought that the coach and the front office had "lost" the locker room, especially after the Sean Avery fiasco. Whatever the case, Tom Hicks went out and made the decision to hire Joe Nieuwendyk as the GM of the Stars, and to reassign Brett Hull and Les Jackson within the organization.
Perhaps it was because, unbeknownst to the rest of us at the time, Hicks knew his time with this team was short. Despite any public statements that were made we now know that Hicks Sports Group, the Dallas Stars and the Texas Rangers were in serious financial trouble and he would end up having to sell both franchises. Was this his last-grasp attempt to turn the Stars around, to bring in a general manager that would instantly change the direction of the team and hopefully jump-start the Stars into being playoff contenders once more?
That may have been his thought process while hiring Nieuwendyk, but so far all he's done is given the keys to a proud franchise over to his general manager without any funds available to fix it with it.
Every general manager has a "plan", a laid out process through which they will build their franchise and hopefully lead them to bigger and better successes then before. Depending on the organization, sometimes that plan is short term and based on instantly upgrading an already stout franchise. Sometimes it's long-term, predicated on rebuilding through the system and the draft while hopefully maintaining some level of success at the highest level.
In the NHL, the recent trend of success is based on teams building through the draft as they bring up their young talent through the ranks, while boosting their lineup with key free agent acquisitions. The Chicago Blackhawks, Pittsburgh Penguins, Washington Capitals, Los Angeles Kings and the Detroit Red Wings are the perfect examples of how this system works. These days, it's very rare for teams to go out and "buy" a successful team -- just ask the San Jose Sharks.
Sometimes a general manager takes over a franchise and already has a loaded gun; all he needs to do is to make several key, smart decisions regarding personnel at the NHL level and he has a winning team on the ice. The key to this type of franchise, however, is to have the funds necessary to make the changes that are needed.
Joe Nieuwendyk took over the Dallas Stars with one hand already tied behind his back. It's not too farfetched to say that he had a talented, but flawed, team on his hands and just a few smart moves would have given the Stars the opportunity they needed to get right back to where they were a few years prior. Instead, he inherited a team that was already hard up against the internal budget set forth by ownership and there was no way the Stars could have made the moves needed to significantly improve a talented team.
Take a look at the moves made last summer by Nieuwendyk. He signed Karlis Skrastins, Warren Peters, traded for Alex Auld and decided not to offer Sergei Zubov the money the aging defenseman was asking for. Other than working on contract extensions for Stephane Robidas and Louis Eriksson, Nieuwendyk wasn't able to accomplish much more.
Looking at the team that was on the ice, especially since they were healthy for much of the season, it's tough not to think that they should have been much more consistent and successful than they were in 2009-2010. Instead, we witnessed a repeat of almost the exact same season as the one before, although there's no doubting this one was much more frustrating.
When Nieuwendyk was hired, he was told by Tom Hicks that the overall philosophy of the organization needed to undergo a sudden change in direction. Nieuwendyk was hired to exact this change; this is a general manager that earned his job by saying he wanted to build a faster, more explosive and more exciting offensive team than the one that had been on the ice since he had been traded as a player in 2002.
This was the type of change Hicks wanted and believed the team needed -- it was also the sort of change he sought when he hired Nolan Ryan as team president of the Texas Rangers. Two years into Ryan's tenure, and the Rangers are a vastly different team and the overall attitude of the franchise and organization matches his. This is what Hicks was hoping for by hiring Nieuwendyk: a sudden change in attitude that could instantly boost a team on its way down.
Except there are a few glaring differences between the two decisions and the two franchises.
When Nolan Ryan assumed his post with the Rangers, he inherited a young and talented team that had one of the deepest farm systems in baseball. All he needed to do was to give the organization a good direction, change some attitudes and then watch as the young talent made it's way to the big leagues and the team started winning. There were some decisions to make along the way, but that was all up Jon Daniels.
For Joe Nieuwendyk, he inherited a team that was aging and nearly crippled by a number of contracts he didn't give out. The farm system for the Stars was in the bottom half of the NHL and aside from Jamie Benn (a player he didn't draft) there wasn't exactly a dearth of top-end talent ready to come up and make a difference. At the same time, Nieuwendyk was unable to make the big moves necessary to upgrade the team he did have.
When you factor in the hiring of Marc Crawford and the "new direction" that Nieuwendyk was hoping to lead this organization, then all you have is a organization that is spinning its wheels and going nowhere fast.
You have Karlis Skrastins, Andrew Raycroft and Adam Burish.
The Dallas Stars are stuck between going head-on into full rebuilding mode and trying to be the "win now" team. Where that leaves the organization is exactly in the middle and that's where the Stars have finished the past two seasons.
It takes time for a general manager to make his mark on a franchise and the organization, to build the team into what he wants through the draft. Essentially he's only had one draft with which to operate with anyways; the 2009 draft was purely the scouting director and Les Jackson running things, with Nieuwendyk's input as to where he'd like to see the team go.
Yet what has hurt Nieuwendyk and the Dallas Stars the most is the inability to make a difference via trade or free agency. The Stars are stuck right in that middle ground, and there's no doubt that adding one or two key free agents would instantly boost this team's ability to win more consistently. It's beyond frustrating to see just how far under the cap the Dallas Stars are while they are completely incapable of adding any free agents that would improve the team.
Nieuwendyk has also had the displeasure of being the GM when it was time for Sergei Zubov, Mike Modano and Jere Lehtinen to go. We don't know what will happen with Lehtinen, but he had the tough decision to make on Zubov and Modano, ones that instantly put him out of favor with the loyal Stars fanbase.
Perhaps if the budget were different the Stars could have kept the two but in Modano's case, it seems this was purely a decision that made with the "direction" the Stars are headed.
Despite all of the financial issues holding this team back, Joe Nieuwendyk is still trudging forward as he works to get his plan in place with the Dallas Stars. He wants a younger, faster and skilled set of forwards, bolstered by a defense that can makes plays with the puck. He traded for a goaltender that has the ability to be an elite NHL netminder for the Stars for the next three years, while drafting what could be the next franchise goaltender in Jack Campbell.
Unable to go out and get one defensemen either through trade or free agency, he signed a promising blueliner from Sweden while drafting several defensemen in the draft that boosts a weak farm system. He went out and signed a forward that will hopefully change the attitude on the team and give the Stars more confidence with each other, while maintain the high skill level up front the Stars have built over the years.
Not every decision Nieuwendyk has made has been a smart one and not every decision can be defended by calling out his limited payroll. The Krys Barch extension was a waste and I'm still not sold on Marc Crawford as a coach of the Dallas Stars.
Yet Nieuwendyk is playing with just half a deck, having to cut corners just to sign the RFA's the Stars desperately need to keep. He's caught somewhere between rebuilding the team while building a successful team now, and the entire Dallas Stars organization is caught in state of flux. Teams with limited payrolls must spend years building through the draft; thanks to the depleted farm system he inherited, Nieuwendyk is having to start from scratch if he goes that route.
Joe Nieuwendyk has a plan. Whether he'll have the time to see it through or if he'll ever have the funds he needs to do his job, and improve the Stars in the here and now.
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Comments
I hatehow so many Stars fans are calling for Nieuwendyk to be fired when he hasn’t even done something cometely atrocious. It might be awhile before we’re a successful team again, but we have to have faith in Joe.
I’m still not crazy about Crawford and his hair, but I’m willing to give him another chance. Hopefully the team will be sold soon and we can get out of this mess.
Here's to all us girls who love hockey...and the men who play it.
by Brad_Richards_Rocks on Jul 5, 2010 10:08 AM CDT via mobile reply actions
My husband calls Crawford the crested penguin.
He did a side-by-side comparison once that was hilarious.
if theres one person that can make the zubie and mo decisions....
i would have to say it could be our conn smythe winner…..im willing to give joe 3-4 years and let this talent develop
I agree as well, but not because he is a conn smythe winner
I agree because ANY gm needs time to make the moves he wants to make. The fact that he was our MVP is irrelevant. The fact that he’s the gm for the team, however, IS important.
by Tsudbury on Jul 5, 2010 3:16 PM CDT via mobile up reply actions
Some people are acting like Joe is the second coming of Avery around here
What else can he really do? He’s got a budget that’s what $10M under what the Stanley Cup champs are spending. He’s got a very light farm system b/c this team didn’t put as much focus on the draft back when Hicks was throwing money around like it was dirt. He’s had one year to try to clean up the mess made by Army, Hull/Jackson and Hicks. And btw – I am not lying equal blame in that equation.
Being a GM is far different from being a player. Joe can’t just come back to Dallas (and that trade was absolute horse sh*t. Glad to see Jamie playing so well in NJ while Arnott and McKay … well … yeah) and have instant impact on a game with a goal.
This team is in serious freaking trouble. In the past, we’d go out and throw some money around and put a band aid on it through UFAs. Well that well has dried up and we have to rebuild this the old fashioned way through developing a farm system that can always feed the NHL club. Imagine being the Red Wings and not needing Leino. Wouldn’t you like the Stars to be in that position?
I am probably older than a lot of people here but I remember back in the 80’s when the Red Wings were truly the Dead Wings. Det had to work very hard to become a dominant team. So has Chicago. Dallas has been spoiled in the past by not having to experience a long drought like other teams have. heck, I don’t even know how the Florida Panthers still even sell tickets.
There are some decisions that you are not going to agree with. That’s fine because you’re looking at it from the perspective of a fan – not someone who’s job it is to develop a competitive franchise within certain budgetary constraints. You know, I don’t like Crawford but how many Cups does Tippett have? I remember Mike Modano saying how much he hated Hitch – until Hitch won him his first Cup. Just because a coach is personable – doesn’t mean he’s a winning coach. I don’t know if Crawford is the answer but Tipp had how many years here and didn’t do it. And back in 2008 when Morrow was hurt – quite honestly, our team shouldn’t have been so dependent on one forward. When we won in 99, and went back to the SCF in 2000, we had two possible #1 lines. (Which in all fairness is more of a GM issue than a coaching issue) Great teams find a way to win – regardless of injuries.
And about Mike, I love him as much as anyone. I’ve liked Mike before he ever got to Dallas. But he wasn’t happy last year here. He had two good games – the last two games of the season. We have a glut at center. Joe made a tough call for us to give Benn and Ott, etc… more ice time. Joe also has given Mike the chance to play for a winning team like Bourque and possibly win a 2nd Cup.
Maybe he is too young and inexperienced. And in three to four years, when he’s had a chance to do his job properly with an owner whose financial downfall doesn’t affect his ability to do his job, then go ahead and smite him. Joe would also probably be the first person to step down if he couldn’t do the job.
I am sure there will be people here who blast me for my opinion since that is the popular thing to do here given the anonymity of the internet. I really don’t care. I’ve stopped following so many people on Twitter this week, it’s not even funny. It’s one thing to have a difference of opinions but why have we as a community lost our ability to disagree with respect and still share our common love of the Stars without digressing to name calling and insults. That makes me sad. I haven’t been here as long as others but I really liked DBD when I first started posting here. Now it seems like people are more concerned with promoting their own agenda and insulting posters who disagree. It’s very sad and it keeps people from posting here.
Proud fan of the #1 college hockey team in the nation - Miami University Redhawks - The Brotherhood. RIP Brendan Burke.
Totally agree.
Not a Crawford fan, but it is what it is. Life long Wings fan and yes they were the Dead Wings for a long long time before a real successful development program and some excellent free agent additions shored them up. A lot of folks only remember the dominance of the Wings over the last decade or two and that is unfortunate. Joe does have one hand tied behind his back with the internal budget. As far as dodging bullets, making the tough calls, and still improving the team; Joe has been STELLAR! These moves won’t pay off until 2012 or later, but he couldn’t pay in the UFA market, couldn’t find a partner in the trading days fiasco, so all he had was the draft. Love Mo, and would like to see him wring a couple more years out of the career (and I wouldn’t be heartbroken if it was the 3rd or 4th line of my Wings!). Love to watch the Stars and have been a transplant fan for 8 years now. My sons and I have sweaters, posters, bobbleheads and great memories over that time. I am a dual citizen Wings-Stars fan, but I raised two boys who bleed green and black… It is painful to have to admit it is time to let the old guard leave and rebuild but that is exactly where we are. Great post!
First off, Brad, I hope that sweet baby girl of yours is doing much better and it isn't anything serious.
Next, BW, great post. Thank you so much for spelling out what should have been the obvious.
HG, you are not alone with your feelings about Nieuwy or issues with lack of respect by certain commenters. But if we stop commenting here, we are the ones who lose out. Stand your ground and don’t be afraid to say what you feel. If others disagree and are disrespectful about it, we should all speak up. Bullies win when we let them. We have shown many times here that we can disagree with civility. Name calling and belittling should not be tolerated.
(See my comments under “Analyzing the Dallas Stars Shoestring Budget”.)
Supporting your local ice troll, 24/7/365
Agree completely
Although I still say Crawford was a terrible choice as a coach. I’ve never liked him even a little and he always seemed to suck the life out of every team he coached. Unlike Hitch, I don’t see him as having a particularly effective game plan so it doesn’t matter if he’s well liked or not.
But the Raycroft and Burish signings were brilliant, given the situation he’s in. The Eriksson contract may be one of the best values in the league. I mean the dude is top 10 scoring and good defensively. The jury is still out on Lehtonen but on paper it sounds good. Really I don’t know what anyone expected out of a team near the bottom of the spending charts.
Now if he loses Neal as a RFA and doesn’t get anything back for him, that’ll be a pretty big screwup. And as I said, Crawford was a mistake IMO.
If we lose Neal as a RFA..
Then we do get something back.
So there’s that.
One of the last Joe Nieuwendyk supporters in Dallas....
by Brandon Worley on Jul 6, 2010 1:13 PM CDT via mobile up reply actions
People...$45M budget
The guy has his hands tied. I am thrilled we have Loui signed for such great term and dollar! Robi is another good bang for the buck… Now, bats away Joe, get us Neal. If you think Joe is bad, imagine Slats in NY was our GM. I’m just sayin.
45m
45m – that is my point. With such a limited budget, wasting money on players like Ott and Barch, taking a risk of 3m on a goalie who spends time on the IR like it is vacation time – is poor GMing. Never mind the questionable drafting and poor coaching hires and you have a poor to disastrous GM.
We get it.
You don’t like Joe. You keep bringing it up like a broken record without bringing any new arguments.
I personally liked the Ott deal. He’ll be captain in a year or two.
Why
Why do I need new arguments when the old ones are perfectly valid. The simple fact is that no one can defend his signings/contract extensions as an attempt to upgrade the team.
Why does it bother you so much that some on here do not agree with you?
Let it go, man.
Supporting your local ice troll, 24/7/365
I could...
…but you’re not interested in anything I have to say. You’re not looking for a reasoned discussion, just for someone to argue with you, and I’m not going to bite.
Agreed. It would appear that he is not interested in anything we have to say.
I’ve presented reasoned defenses repeatedly but they have fallen on deaf ears.
At least we tried. Sigh.
Supporting your local ice troll, 24/7/365
Well said everyone
And HG and L2L…We need more of you girls around here.
The main purpose of this site is to be a community. It’s not our posts that are important, it’s the conversation that comes after in the comments. This is a tumultuous time for the franchise and the bitterness is to be expected, but I hope those of you that come here every day, not just on the bad days like some people do (to voice their…ahem…complaints) will stick around and let us hear your unique voice and take on things. We like it. Don’t let the other folks bring you down. Like or not, we welcome the dissenters too. Everyone is invited. I hope we can all get along.
(And thanks for asking…my baby girl is doing much better. A sick baby is not a fun way to spend a holiday weekend.)
HG and L2L have been saying it so well
I’ve been able to keep my mouth shut about it…. I tend to just get angry instead, so they help to prove the point more logically and soundly than I probably could…
I'm so glad hear she is better!
I was worried. A sick baby can get serious in a hurry. And yes, I am a mother hen. Just let me cluck. :)
Supporting your local ice troll, 24/7/365
Myra and Happy Girl are like our DBD den mothers. They keep us all together :)
Here's to all us girls who love hockey...and the men who play it.
by Brad_Richards_Rocks on Jul 6, 2010 10:41 AM CDT via mobile up reply actions
Well, that is my tag line for Twitter. Den mother to Dallas Stars Bloggers.
And I take my role very seriously. ;)
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