An Open Letter To ESPN Regarding Their Hockey Coverage
Dear ESPN,
Good morning. I hope you've recovered well from your post-ESPYs party. I feel compelled this morning to relay a question you may have missed from that night, while you were busy partying and whatnot. The question comes from the Twitter feed of Mike Commodore of the Columbus Blue Jackets, and it was brought up during your 'Best Male Athlete" award:
Question...the espy's have an award for male athlete of the year, do they not? If they do who is up for it?
(original tweet)
Good question, Mike. This year, Kobe Bryant, LeBron James, Jimmie Johnson, Albert Pujols, and Drew Brees were nominated. Brees won.
Ok, brees is deserving...but how is a guy who won best olympic forward, oly gold, stanley cup and cup mvp not nominated? J Toews.He won all of that in 2010...can't tell me any of those nominees accomplished more in their sport then Toews did in hockey.
Can't argue with that logic. You make a very fair point, Mr. Commodore. Jonathon Toews earned more hardware this year than all other nominees combined. There has to be SOME reason he was left off.....
I hear u guys, I know the answer too...nhl isn't on espn's radar...it's more then just a little embarrassing.
Ah yes, that's the reason. So, ESPN, what say you? How does it feel to know that an entire sport feels embarrassed by the lack of coverage it receives from your network? Maybe it doesn't really affect you that much, but it should. Because you're not doing your job.
To me, as the self-proclaimed 'Worldwide Leader' of sports coverage, you should be giving an equal amount of coverage to every sport. Right now, you're doing the bare minimum.
Compare the amount of coverage hockey receives on a weekly basis compared to basketball on your network. I tend to lump the two sports together because both run on nearly the same timeline: both are in offseason, both are in free agency, and both will begin their seasons at roughly the same time. So logically, both sports should be receiving nearly the same amount of coverage.
So let's look at your basketball coverage, shall we? Over the last month since free agency started, you have devoted nearly four segments per 45 minutes of your morning Sportscenters to NBA free agency. Yes, the LeBron thing was big. But for the first week or two into free agency, nothing news worthy was happening at all. Only rumors like "I talked to my mother and she said she heard from the Starbucks waiter that Lebron was fond of green pillow cases" were happening. Meanwhile, NHL free agents were being signed all over the place. Dan Hamhuis signed. Evgeni Nabokov left for Russia. Mike Modano left Dallas. And Kovalchuk, oh the Kovalchuk drama.
And yet you felt the unconfirmed speculative 'reports' were worth running with over actual, you know, news. Okay then.
Speaking to ESPN Ombudsman Don Ohlmeyer, ESPN Vice President of studio production Mark Gross rebutted:
Gross defended the network's commitment to insightful NHL coverage, citing several examples, including the length of highlights for major hockey events. On New Year's Day, even with the college football bowl frenzy, Gross noted that the network ran a highlight from the NHL Winter Classic spanning nearly five minutes, "the second longest-treatment of any single game in the show that night." On Super Bowl Sunday, "SportsCenter" ran a two-minute hockey highlight from the Pittsburgh-Washington showdown featuring Sidney Crosby and Alex Ovechkin.
Alright, I'll give you that. You, ESPN, deserve credit for dedicating a five-minute highlight to the most gimmicky NHL event of the year, and for showing a highlight of the two most recognizable athletes in hockey.
But that's partly why you're derided so much in the hockey community. Die-hard hockey fans don't enjoy all the Crosby-Ovechkin love, in fact, many of them dislike it. I've had numerous conversations with fans who think most of ESPN's audience believe there are only two players in hockey. I wouldn't call that outstanding coverage.
Anyways, Ohlmeyer went on:
There's little question that hockey got more attention on ESPN when the network carried the games and the sport had its own nightly show. Did the NHL occasionally get an undeserved preference on "SportsCenter" because of the network-league relationship? Probably, but at the same time, with a nightly NHL show, "SportsCenter" also might have considered using its slots for another sport.
Two things here. First, I'd like to point out that ESPN has a 30-minute nightly show for the NFL, MLB, and NBA. Heck, even NASCAR. No such show exists for the NHL. I think this is a big part of the complaint many fans have towards your network regarding your hockey coverage. Because there is no NHL show, the only avenue hockey fans have to see their sport on your network is via SportsCenter. As Ohlmeyer points out, a nightly NHL show would allow SportsCenter to open up slots to cover the other sports more without worrying about hockey. But the same should be for shows like NBA Shootaround. Since the NBA has their own show on your network, wouldn't it make sense that hockey should then receive more coverage on SportsCenter than what basketball is now? If you're not willing to give the NHL its own show, then it should get higher priority on your highlights shows than it currently is. It only makes sense.
My second issue is this, and it's more of a personal issue I've had with your network. It's painfully obvious that ESPN gives top priority to the sports that will be shown or sponsored by their network. Golf, basketball and (with Monday Night Football on ESPN) are all on the top of the list and will often dominate your coverage for days at a time. I understand this, and I understand that's just how the industry works in television. But as a sports fan, I don't like it. I despise it, actually. You say your responsibility is to cover the top sports news and events of the day. That's great for average sports fans who just want to skim the surface of the news.
But for the other, more educated fans, we don't want to skim the surface. We want in-depth coverage of our sports, and that's why we've moved on from your network to the NHL Network, MLB Network, and NFL Network. We are no longer your audience. And frankly, I hope we don't have to be again. I don't want the NHL to return to ESPN, because I don't want my sport's coverage to be dumbed down so the more general audience can understand. I enjoy the NHL Network, and I'm guessing the players do too, because it CAN go in-depth and is wholly dedicated to what the audience wants, not what will earn them the most money.
So yes, Mr. Commodore considers your coverage of his sport 'embarrassing'. But as someone said on Twitter that night:
"Don't worry. No self-respecting hockey fan watches ESPN."
Amen, and Viva La NHL Network.
Sincerely,
Pat Iversen
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Comments
I'm equally frustrated by ESPN...
but I don’t know if I would hope that they never show hockey games again. As much as I hate that they dumb it down some, I would love for the popularity of the NHL to grow as much as possible, and ESPN is the way to get it done… not the Outdoor Life Network.
Oh yeah, and when your analyst is Barry Melrose, a man with very little playing experience, and who knew so LITTLE about what he was doing that he couldn’t even make it a half season as a coach without getting fired… and then you hire him BACK? He obviously knows NOTHING you morons! I wanna punch him right in his mullet-head face, and then light him on fire.
Okay, well, I WAS going to make an argument for espn until I wrote that last paragraph. Now I’ve got nothing….
See
I hold out hope for Versus that their coverage will only expand. You’ve gotta admit, they’ve really grown as a network over the last couple years (with the help of NBC, of course).
True... But they're still not a basic cable option for most carriers...
I wish they would be.. I’d have to get the highest grade channel with dish to get it, and that makes me sad.
Exactly! I love the NHL but I don't have versus and I can't afford it.
I think part of the blame though has to go on the NHL as well. The NHL has done a poor job of marketing its product. Putting your sport on VS. is not a very smart move. Maybe you can’t get your show on ESPN but you can do a better job locally. That’s where it all starts from. ESPN will cover hockey if there is a large enough fan base because that’s just a smart business decision. I’ve met several people from Dallas this year who don’t know who Mike Modano is!
I have been living in Austin for the past year but in my time in Dallas I saw ads for all the Cowboys, Rangers and Mavs on several local channels, even those that didn’t carry the games. It’s not the same for the Stars. Earlier this year the Stars had a great promotion called the “Real Neal Deal” but did a horrible job of marketing it. The only way to find out was if you were already watching a Stars game, visited their website, or read DBD of course. Fans could have come out and watched Modano’s last home game in Dallas and fallen in love with hockey but a great chance was passed up. I understand it costs a lot of money to advertise. But you have to invest to earn. Putting your product on a channel which only certain people get is not the way to earn fans.
Let’s just use UFC and NASCAR as a model. Those sports had a very small and concentrated fan base when they originally started. But they did a good job of fortifying and slowly expanding that base. Investors at ESPN saw potential and decided to focus their efforts on helping those sports expand. The NHL needs to understand that their job is not to sell the sport to a fan but to sell it to someone who isn’t.
Maybe we'd all be happier
If they just wouldn’t call themselves the world wide leader?
Their producers produce television that their research and ratings dictate will earn them the most revenue/eyeballs. It’s the beauty of capitalism and the free market and I think those are good things. I understand why ESPN does what they do.
It’s just frustrating as hockey fan because we know our game is great and we can’t figure out why other people don’t realize it’s great too. It’s the same frustration I feel when good television shows are cancelled and mindless bile like Dancing with the Stars and the bachelor and wipeout and Deal or no deal are allowed to continue existing because of economics and stupid people that watch that garbage. I guess everyone is entitled to their opinion.
I do, too
If only Joss Whedon had been allowed to do more than 1 season of that show…and not had to tie everything together in a movie. Which wasn’t bad, but still…
by Brandon Bibb on Jul 16, 2010 10:57 AM CDT up reply actions
I was okay with the movie, given the other option was to let it die completely...
the only thing that still bugs me is who in the heck the Rev really was. Oh well.
By the way, Arrested Development the movie is in post production I believe :)
The movie is incredible
But About 5 or 6 years more of that show would have been better.
by Brad Gardner on Jul 16, 2010 12:32 PM CDT via mobile up reply actions
And to your points about the other networks
I would agree.
I love NFL networks Sunday afternoon/evening highlights show. I love NHL on the Fly. If we want coverage of a sport we can just go to their network now.
I can’t remember the last time I watched sports center, to be honest with you.
why was Lebron James nominated?
what did he accomplish other than hogging the ball and media?
yea as brad says, it’s all about money. we can cry and moan all we want but when espn had more NHL coverage it was losing them money. hockey fans simply either didnt tune in or there simply werent enough hockey fans. it is and was a tough pill to swallow.
im no capitalist champion but it’s the nature of the beast. they have zero moral or ethical or any other obligation to show us more hockey (or soccer or any other non-main sport).
I certainly think Toews should have been nominated. was there a category for Best NHL player of the year or anything like that?
by ludwig's mullet on Jul 16, 2010 9:45 AM CDT reply actions
There’s a best NHL player category, but Toews wasn’t nominated. Crosby won, of course. Since he’s the only hockey player those football and basketball people have heard of they just vote for him.
But let’s face it, an ESPY hardly counts as a real award. I’m sure Toews isn’t crying over it with his Stanley Cup, Conn Smythe, and hold medal to keep him company.
Here's to all us girls who love hockey...and the men who play it.
by Brad_Richards_Rocks on Jul 16, 2010 9:50 AM CDT via mobile up reply actions
I’m not sure that I’d watch ESPN even if they did have good hockey coverage. Those guys on Sportscenter obviously don’t care about hockey. Once I heard a guy botch the name “Mikael Samuelsson.” They made the pronunciation much more difficult than it actually is. I don’t want those people trying to tell me stuff about hockey.
I just wish that NHL Network was more like ESPN in their coverage. On the Fly is good, but they don’t do so hot with breaking news since it’s a rerun. If they could show us breaking news at the bottom of the screen I’d be much happier.
Here's to all us girls who love hockey...and the men who play it.
by Brad_Richards_Rocks on Jul 16, 2010 9:47 AM CDT via mobile reply actions
I just...don't care.
I don’t watch TV for news, sports or otherwise. Ever.
I think if you’re going to get people in the US hooked on hockey, you’ve gotta start from the ground up. Get kids off their butts and playing in rinks and they’ll start watching hockey. Their parents will start watching hockey. No one who doesn’t know anything about hockey is going to turn on hockey when there’s nothing else to watch, even if they did see it on ESPN. Not when there’s CSI: Miami reruns on. So I don’t really see increased TV coverage contributing to the growth of the sport.
I saw that quote from Don Ohlmeyer last week and that proves how little ESPN cares about the NHL during the regular season. I’ll admit they did a pretty good job during the playoffs, but saying you had good coverage during two days where there are only three football games that matter dosen’t prove anything.
Also, I think the whole ESPN/NHL thing will always continue until NBC & Versus expand their hockey coverage and make the as popular as it can be. It would be nice to see Versus do more coverage outside of Monday & Tuesday, it would be nice if NBC started their coverage before Jan. 1, and have games outside their terrible “game of the week” featuring the same 7 teams. Until that happens, people will always throw ESPN out there, because ESPN can put any sport on TV and make people watch it. But as a die hard fan of the NHL, I don’t care where it is, I will find it and I will watch it.
Professional Journalist ? ? ?
He won all of that in 2010…can’t tell me any of those nominees accomplished more in their sport then Toews did in hockey.
I hear u guys, I know the answer too…nhl isn’t on espn’s radar…it’s more then just a little embarrassing.
Shouldn’t a professional journalist know the difference in the use of " then" and “than” ?
As for the story . . . what’s an ESPN ?
I’ve seen those letters on my AT&T channel listings but I didn’t know it was a real sports channel.
As a die-hard hockey fan, I wish every network was full-time hockey. But as a 50-year- long hockey fan, I remember the days when no one carried hockey regularly. We were lucky when Wide World of Sports carried a game on Saturday afternoon or NBC Sports carried a game about once a year.
I was born and reared in Texas so that miniscule TV coverage of hockey was all I got and that little bit made me a hockey lover.
Football will always be king on TV, but I still believe that hockey could become a contender for second place.
It will take time and a better approach to the game by the broadcasters.
Many of my friends who know I’m a hockey nut tell me, “It’s an exciting game to watch but I don’t understand it except they try to put the puck in the net. I don’t understand the rules, the penalties or the positions.”
My point is this, I hate those annoying, animated screen messages that all broadcasters now use to announce upcoming programs. Why can’t they use those same animations to explain penalty calls or to illustrate offsides or icing.
I was very disappointed when the NHL chose the Outdoor Channel (Versus) as their broadcast outlet, but, Versus seems to be trying to do a good job, I am certain that there is a large learning curve to become good at broadcasting games and I’m just as certain that there is a lot of expense involve so I’m willing to be patient and supportive with Versus. And I’m sure that as their numbers grow, other broadcasters will take notice.
All of which leads me to say that we are very, very lucky to have channel 27 so active with carrying the Stars games. We are lucky that they do such a good job . . . not perfect, but very good.
I think it's because they hold a grudge or something against Canada
Think about it, how often do you see ESPN mention the Blue Jays, Raptors and all the Canadian teams in the NHL?
They've been showing canadian football highlights like crazy...
and when was the last time the blue jays or raptors deserved to be mentioned for anything noteworthy? lol
I'm glad I live in Canada
If I had to rely on US television to watch hockey, I would go insane. I take annual hockey trips every year to different NHL cities, and every time I tune in to watch sports highlights in the motel room, I am lucky to see a glimpse of hockey, even if there were 12-14 games on that day. If I didn’t have my laptop and interent, I would have gone nuts.
Hockey season in Canada though… man, that is great (unless you live in Leaf country). I live in Alberta, and that means pretty much a game every day, usually two. Flames, Oilers, Canucks, Leafs, Habs, Senators… and that means all the match-ups they face as well. Throw in TSN with it’s US match-ups, and I actually saw my Stars on TV 18 times without having to get the hockey package… and once live in Anaheim, but that’s a different matter altogether.

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