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Could Dallas Stars Be Involved in Future NHL Winter Classic?

The NHL's annual Winter Classic has become an incredible event, successful in ways that the league could never have imagined. The spectacle surrounding the event has become bigger than the game itself and is reminiscent of the NFL's Super Bowl. The game on the ice hasn't disappointed either, with overtime thrillers being played in 2008 and 2010, in front of boisterous and enthusiastic crowds. With the 2010 Winter Classic in the books, the sights are now set on who will be playing in next season's game and where that game will be held. The Washington Capitals have already made their bid to host the game, and it's a logical choice for what has become a great hockey city and atmosphere. 

Yet there has been rumblings that the Dallas Stars are making a push to be involved in a future Winter Classic, and there are hints that the team is even suggesting that Dallas host the game. Elliot Friedman from Hockey Night in Canada mentioned on Twitter that the Stars and the Dallas Cowboys have inquired about having a Winter Classic at Cowboys Stadium.

Yep. Cowboys Stadium.

Star-divide

Initially, there are major reservations that come to mind when a Winter Classic is mentioned in the same breath as Cowboys Stadium. The main one being the face that the big selling point is that the Classic is a 'return to when hockey was played outdoors, on a pond'. The sight of seeing two NHL teams braving frigid temperatures and the possibility of snow is compelling in and of itself; then you have the added atmosphere of playing the game is historically significant outdoor venues. Cowboys Stadium just doesn't have the appeal of a game held at Wrigley and Fenway.

Then the matter of the fans comes into play. For a game like this, you could potentially get 80,000 hockey fans into the Stadium. But where would these fans come from? Past games have featured rivalry matchups between two teams that are geographically close; Chicago vs. Detroit, Philly vs. Boston. Even Buffalo vs. Pittsburgh had some matchup appeal to it. Who would Dallas face that would promise to get opposing fans into the Stadium? San Jose? Anaheim? I think for a game this big, you'd see a good turnout of Dallas Stars fans but not enough to fill Cowboys Stadium. I could be wrong, and I hope I am, but the NHL is going to want to ensure a sellout for a game that big. And they're going to want a rowdy, loud crowd.

So if we want the Stars to play in a Winter Classic, who would be the best choice for an opponent?

Cole Jones of The Other 6 Seconds has already figured that out. In fact, he has a logo worked up already.

Winterclassiclogo-cole_medium

Cole's idea for the next Winter Classic instantly spread like wildfire around the internet, and was mentioned on several prominent hockey websites. And it seems his proposal has actually started to turn into what could be reality. What got the most attention was when he suggested the Stars wear their old North Stars jerseys, while the Wild wear their third jerseys. While I'm not certain that would actually happen, the idea is an extremely intriguing one.

Cole suggests the game be played at the Minnesota Twins' new outdoor stadium, but it has been whispered that the Wild are pushing for the game to be held at the new Golden Gophers outdoor football stadium. If the Wild are indeed going to be involved in a future Winter Classic, then the Dallas Stars would be one hell of a smart choice for the opponent. The biggest issue will the question of how many Stars fans will make the trek to Minnesota for the game, but there's no doubt that the game will be sold out no matter who the Wild play.

There are some that are not in favor of such a matchup, however. Damien Cox of the Toronto Star is up in arms over another potential U.S. vs. U.S. team game, when a Canadian team hasn't been involved yet. He says that ratings and popularity would be even bigger, especially on NBC but that argument doesn't hold up whatsoever. NBC isn't carried in Canadian markets and the NHL isn't fighting for ratings and revenue in the northern states and in Canada. [EDIT: NBC does carry the game in Canada. The issue is actually over shared revenue for TV broadcasts, from what I understand. Which apparently isn't much when it comes the televised contracts for these games.]

Where the NHL is desperate for some good P.R. is in Florida, Arizona, Tennesee and Atlanta. Some have mentioned a Florida and Tampa Bay matchup, which is interesting but it's questionable how an outdoor hockey rink would hold up in that weather, even in January.

Most likely, we'll see a Winter Classic hosted in Washington next season between the Capitals and one of the New York teams, or one of their other division rivals. An outdoor game between the Rangers and Islanders would be something to behold as well.

But the the Dallas Stars are at least trying to bring the game in their direction and it's something you'd love to see work out. For a town that is dominated by football and even basketball, having the Stars take center stage again would be a tremendous boost for the team. It would also be a big boost for any other team in the NHL, which is why there is going to be some heavy lobbying starting this week for the next game.

It would be a long shot for the game to be at Cowboys Stadium, but it's at least a possibility. It's an even greater possibility to have the Stars play the Wild in Minnesota. Either one would be perfectly fine with me.

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The stars shouldn’t host the classic. I’d love for them to be a part of it, especially in Minnesota, and wearing the North Stars jerseys is something I think we should have been doing for a long time. That said, hosting would be a terrible idea, simply because of the fact that we even have to think that we might not sell it out. So many other markets just know they would. Plus, the NHL loves the snow and pond mentality for marketing that couldn’t be achieved in Dallas

In terms of Canada, NBC does broadcast in Canada. The issue is about the fact that Canadian audiences already watch the game regardless whose playing, but American’s do not. Basically, the thinking behind NBC not wanting a game in Canada is because they don’t gain anything, whereas a game in Minnesota for example suddenly earns them every TV in that state. CBC in Canada hosts an incredibly successful “Hockey Day in Canada” every Winter, and have petitioned the NHL to let them host a second outdoor game during that day when every Canadian team plays each other.

Still though, seeing our Stars out there showing the rest of the NHL that not only do we have a sick team, but also some legit star players, would be epic.

by Stars43 on Jan 3, 2010 2:45 PM CST reply actions   0 recs

I'll have check about the broadcast.

I could have sworn that the game was broadcast on CBC or TSN in Canada.

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by Brandon Worley on Jan 3, 2010 3:17 PM CST via mobile up reply actions   0 recs

It is CBC up here...

But I think the author’s point is that we also get the NBC feed.. Which is actually what I watched yesterday. NBC’s camera’s look so much better on my HDTV.

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by Art_M on Jan 3, 2010 3:46 PM CST up reply actions   0 recs

I would love to see the Stars in the Winter Classic

but not in Dallas. Maybe like 15 or so years ago, my alma matter, Miami University, hosted the NCAA men’s hockey tourney. It was in April at an indoor arena where minor league hockey was played. So they were used to hosting hockey. However, there was unusually warm weather and the refrigeration system had a major problem. The games were delayed – I had to go to a nearby bar because I was so parched. And the ice was garbage the whole tourney. It left a horrible impression on all of the schools participating and fans in attendance. All media coverage talked about the “bad ice.”

Given that per the Weather Channel, the average low in Dallas in January is 36, today’s high also per WC, is 44, can Dallas really guarantee good ice for an outdoor game? I think it would be a horrible shame for Dallas to host the game and have one of the players injured or the game be known for slushy, bad ice. And having it indoors – seriously, there would be riots in Canada and calls for Hicks to move the team to Winnipeg or Swift Current.

The truth for the NHL is unlike any of our other professional sports, you have a league that has a significant amount of teams in both countries. Marketing in each country is different because they are two distinct audiences. I think the NHL needs to do a much better job of marketing their product in the US without changing it so much that they alienate their Canadian market. I have a lot of thoughts about the way the NHL markets in the US vs Can but I won’t bore you with those.

I must have this thing for hockey boys from Whitby with the initials JN.

by Happy Girl on Jan 3, 2010 4:00 PM CST reply actions   0 recs

Cowboys Stadium is essentially in indoor stadium

With a state of the art air conditioning. I don’t think that the temperature is less of a concern than the issue of filling up the stadium with fans.

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by Brandon Worley on Jan 3, 2010 4:14 PM CST via mobile up reply actions   0 recs

but isn't cowboys stadium already tied up?

creating a hockey rink in the middle of the Cotton Bowl might be a logistical problem

by kevinkinsler on Jan 3, 2010 5:52 PM CST reply actions   0 recs

That's another great point.

I think with the Cowboys and Stars, they’d Libby for another game at another time. There’s talk of having more than one.

Having the game at Cowboys Stadium is a big long shot. I’d rather see them in Minnesota anyways.

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by Brandon Worley on Jan 3, 2010 6:03 PM CST via mobile up reply actions   0 recs

Who needs the winter classic to do it at cowboys stadium?

If the Stars really want to boost some PR, they can have a game there anyways. How cool would it be to have a new years eve game there, followed by some party til midnight? Or maybe the opening game of the season? I’m not sure if that would violate AACs contract rights or not, but you can’t deny a big hyped game at the Cowboys stadium wouldnt bring in a ton of people — winter classic or not.

by Tsudbury on Jan 3, 2010 10:02 PM CST reply actions   0 recs

The Stars should have kept the North Stars jerseys, IMO – at the very least, the colors.

by Mike Russo on Jan 4, 2010 9:33 AM CST reply actions   0 recs

The colors yes.. but I’d be upset if they ever donned the N-star ever again.. That’s from a different time and a different location.

I do miss the kelly green and gold though.. If the Stars ever want to do a 3rd (4th?) jersey with those colors, I wouldn’t be upset at all!

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by Art_M on Jan 4, 2010 1:08 PM CST up reply actions   0 recs

Agreed.

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by Brandon Worley on Jan 4, 2010 2:36 PM CST up reply actions   0 recs

That would be a lot better than their current 3rd jersey.

“Hey guys, let’s take the white jersey, and just put Dallas on it’s front to match the black jersey, wouldn’t that be cool???”

bleh.

I’m still not a fan of the new post Reebok jerseys, I like the white one, but can’t stand the black one.

by Taloncarde on Jan 6, 2010 12:23 PM CST up reply actions   0 recs

One issue

The Stars can’t host the Winter Classic at Cowboys Stadium, unless they change the date. The Cotton Bowl game was moved from the Cotton Bowl to the stadium, thus 1/1 is locked up for the next 3-4 years.

by Taloncarde on Jan 4, 2010 9:39 AM CST reply actions   0 recs

Nvm

I see that Kevin already pointed that out.

But the Stadium is used so much besides just the cowboys down here, High School football playoffs are also held there, for example, as well as the Super Bowl being here next year. I can’t see Jerry taking a chance of ruining his field with the Superbowl a month later.

by Taloncarde on Jan 4, 2010 9:44 AM CST up reply actions   0 recs

Ruining the field wouldn't be an issue

It’s an artificial turf that rolls up when other events are staged. Kind of like how the Mavericks have their own court, the Cowboys, and I would presume the Super Bowl, would have their own turf.

Saturday, they used one turf for the Cotton Bowl. After the game, they rolled that one up, got the Cowboys own turf, and unrolled it before Sunday’s game.

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by Brandon Bibb on Jan 5, 2010 9:31 AM CST up reply actions   0 recs

I can’t see the Stars hosting one. I’d rather see one between the Stars and the Wild or even the Habs.

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by Brad_Richards_Rocks on Jan 4, 2010 10:09 AM CST reply actions   0 recs

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